Client Overview
Background
Training Express is a UK-based e-learning platform offering diverse online courses. Despite being in a highly competitive industry, the platform has managed to attract over 100,000 organic visitors per month and generates an average monthly revenue of £20,000. The ongoing SEO efforts are centered on keyword research, content planning, on-page SEO, and technical SEO to boost traffic and revenue further.
Objectives
Challenges
SEO Strategy
1. Keyword Research and Strategy
- Conducted detailed keyword research to identify high-value keywords that could drive traffic and conversions.
- Focused on targeting a combination of competitive and niche-specific long-tail keywords to capture a wider audience.
- Continuously updated the keyword strategy based on industry trends, seasonality, and changes in user behaviour.
2. Content Planning and Optimization
- Developed a content calendar to systematically plan and publish course descriptions, blog articles, and educational resources that align with target keywords.
- Ensured that all content was optimised for search engines, focusing on readability, keyword placement, and relevance to user intent.
- Regularly refreshed existing content to maintain its SEO value and relevance, ensuring it continues to rank well over time.
3. On-Page SEO
- Optimised key on-page elements, including title tags, meta descriptions, headers, and image alt text, to enhance search engine rankings.
- Implemented structured data markup (schema) to improve how course information is displayed in search results, increasing click-through rates.
- Strengthened internal linking to create a logical site architecture that aids both user navigation and search engine indexing.
4. Link Building Campaign
- Executed a targeted link-building strategy focused on acquiring high-quality backlinks from authoritative websites in the education and technology sectors.
- Utilised guest posting, influencer outreach, and partnerships with educational blogs to build a strong backlink profile.
- Monitored and disavowed toxic backlinks to maintain the site’s health and search engine ranking.
5. Technical SEO Enhancements
- Performed a comprehensive technical audit to identify and fix issues related to site speed, mobile responsiveness, and crawlability.
- Implemented improvements to the site’s loading speed, ensuring a better user experience and higher rankings in search engines.
- Regularly monitored and updated the site’s XML sitemap and robots.txt files to ensure efficient crawling and indexing by search engines.
Results
- Organic Traffic: Training Express now consistently attracts over 100,000 organic visitors monthly, a significant boost from previous levels.
- Revenue : The platform generates over £20,000 monthly revenue, driven by improved course visibility and user engagement.
- Technical Performance: The site’s enhanced technical SEO has resulted in faster load times, better mobile performance, and improved overall user experience.
Would you like to start a project with us?
Let’s elevate your digital presence together. Reach out today to begin your journey towards measurable success with Innovate Rank.
Conclusion
The SEO strategies implemented for Training Express have been instrumental in driving significant organic traffic growth and increasing monthly revenue. By combining in-depth keyword research, strategic content planning, on-page optimisation, and technical SEO improvements, Training Express has strengthened its position in the competitive e-learning market. The ongoing focus on technical and content-related SEO efforts will continue to support the platform’s growth and success.
This case study highlights the effectiveness of a comprehensive SEO strategy in boosting an e-learning platform’s organic traffic and revenue. It showcases the ongoing positive impact of these efforts on Training Express’s business performance.
