Client Overview
Background
One Education is a UK-based e-learning platform offering various online courses across multiple disciplines. Despite the competitive landscape in online education, One Education has successfully attracted over 150,000 organic visitors per month and generates an average revenue of £15,000+ monthly. The ongoing SEO campaign maximises organic traffic and enhances revenue through a targeted and comprehensive approach.
Objectives
Challenges
SEO Strategy
1. In-Depth Keyword Research
- Conducted extensive keyword research to identify high-potential keywords with a mix of competitive and long-tail phrases.
- Focused on finding keywords that align with popular and emerging trends in the e-learning industry to capture a broader audience.
2. Content Planning and Optimization
- Developed a content strategy to create new, optimised course descriptions, blog posts, and resource guides tailored to the identified keywords.
- Ensured all content is structured with proper heading tags, meta descriptions, and keyword placements to enhance search visibility.
- Updated existing content to align with the latest SEO trends and user search intent, improving ranking potential and user engagement.
3. On-Page SEO
- Optimised on-page elements, including title tags, meta descriptions, alt text, and URL structures to align with the keyword strategy.
- Implemented schema markup for courses to enhance search engine understanding and display rich snippets, increasing click-through rates (CTR).
- Improved internal linking to create a robust site structure that helps both users and search engines navigate the website effectively.
4. Link Building Campaign
- Executed a targeted link-building strategy focused on acquiring high-quality backlinks from authoritative websites in the education and technology sectors.
- Utilised guest posting, influencer outreach, and partnerships with educational blogs to build a strong backlink profile.
- Monitored and disavowed toxic backlinks to maintain the site’s health and search engine ranking.
Results
- Organic Traffic: The website currently attracts over 150,000 organic monthly visitors, a significant increase from previous months.
- Revenue Growth: The average monthly revenue has exceeded £15,000, driven by the improved visibility and accessibility of One Education’s courses.
- Domain Authority: The ongoing link-building efforts have strengthened the website’s domain authority, leading to better rankings for competitive keywords.
Would you like to start a project with us?
Let’s elevate your digital presence together. Reach out today to begin your journey towards measurable success with Innovate Rank.
Conclusion
The ongoing SEO efforts for One Education have proven highly effective in driving organic traffic and increasing revenue. By focusing on detailed keyword research, strategic content planning, robust on-page optimisation, and authoritative link building, the website has solidified its presence in the competitive e-learning market. As One Education grows, the SEO strategy will remain pivotal in achieving sustained success and expanding its reach.
This case study illustrates the crucial role of a tailored SEO strategy in boosting an e-learning platform’s organic traffic and revenue, showcasing the positive impact of sustained, data-driven SEO efforts.
