Boosting Organic Traffic and Revenue for Janets

Client Overview

Company Name: Janets

Industry: E-learning

Location: United Kingdom

Project Duration: Ongoing

Background

Janets is a UK-based e-learning platform offering various online courses across multiple disciplines. Despite being in a competitive market, Janets has achieved over 30,000 organic visitors per month and generates an average monthly revenue of £7,000. To further improve these metrics, the SEO strategy focuses on keyword research, content planning, on-page SEO, and technical SEO.

Objectives

Increase the organic traffic to the website.

Boost the visibility of online courses to drive higher conversions.

Optimise the website technically to ensure smooth performance and enhanced user experience.

Challenges

Competing with well-established e-learning platforms in a crowded market.

Balancing the need for technical optimisation with the ongoing addition of new content and courses.

Maintaining a user-friendly interface while implementing advanced SEO techniques.

SEO Strategy

1. Keyword Research and Analysis

Conducted comprehensive keyword research to identify high-potential keywords aligned with the platform’s course offerings.
Focused on high-competition and niche-specific keywords to target different audience segments.
Continuously refined the keyword strategy based on emerging trends and shifts in user behaviour.

2. Content Planning and Optimization

Developed a content calendar to systematically produce and update course descriptions, blog posts, and educational resources.
Ensure all content is optimised with relevant keywords, proper heading structures, and clear meta descriptions to improve search engine rankings.
Regularly updated existing content to keep it relevant and maintain its ranking potential.

3. On-Page SEO

Optimised on-page elements, including title tags, meta descriptions, image alt text, and internal links, to enhance the website’s SEO performance.
Implemented schema markup to improve how courses are displayed in search engine results, leading to higher click-through rates (CTR).
Focused on user experience by ensuring that content is easily accessible, well-organized, and provides value to the audience.

4. Technical SEO Improvements

Conducted a thorough technical SEO audit to identify and fix issues related to site speed, mobile optimisation, and crawlability.
Improved website loading speed and mobile responsiveness are critical factors in user experience and search engine rankings.
Regularly updated the site’s XML sitemap and robots.txt files to ensure proper indexing by search engines.

Results

Organic Traffic: The website now consistently receives over 30,000 organic visitors per month, reflecting a steady growth in visibility.
Revenue: The platform generates an average monthly income of over £7,000, driven by enhanced course visibility and better user engagement.
Technical Performance: The technical SEO improvements have resulted in faster load times, better mobile usability, and a more seamless user experience.

Janets organic traffic — Janet’s organic traffic monthly results

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Conclusion

The targeted SEO strategies implemented for Janets have effectively driven organic traffic growth and increased revenue. By focusing on detailed keyword research, strategic content planning, and technical SEO improvements, Janets has strengthened its presence in the competitive e-learning market. The ongoing efforts in these areas will continue to support the platform’s growth and long-term success.

This case study demonstrates the importance of a well-rounded SEO strategy in enhancing an e-learning platform’s organic traffic and revenue, highlighting the successful impact of these efforts on Janets’ business growth.